What is Inspirational in Graphic Design?

For every project, there is a starting and ending point. While it can be difficult to identify sources that can consistently be used for inspiration, very often artists rely upon certain methods that have worked for them in the past. If the project has been clearly outlined, a reference will present itself and serve as a springboard for future ideas. abstract time piece

An individual object might serve as a focal point around which a broader concept can be expanded upon. In the design at right I sought to emphasize the importance and value of Time, and so the clock face was moved front and center. Since there would be no way to define how each individual spent his or her time in the course of a day, the supporting background elements could not be clearly defined, nor would they have to be literal. Hence, I opted for watercolor, which blends all defining lines and allows the composition to take the form that is relevant to the viewer. In other words, it becomes what you want it to be.

A graphic design might develop as a derivative of a common theme such as Nature, but sometimes inspiration percolates down from more unlikely sources. The contrast between an item’s intended appearance (such as when it is new) and its eventual form after many years without use can be striking. Zooming in close on a particular object provides an interesting perspective due to the level of detail. If, seconds later, your brain realizes that the image is just a portion of a much larger form, then your previous ideas are re-written.

Inspiration can be found in angles and lines. The wonder and perfection of symmetry awakens us to the heightened awareness of how often this design presents itself both in the natural and material world. Anyone who attempts to draw freehand can attest to how difficult this property can be to emulate. Eraser, anyone?

The important thing should be that we continuously foster inquisitiveness and our talents of observation. These allow inspiration to be born. Using a recipe created by someone else still creates a dish that contains a variation from the original, whether it was intended or not. Innovation can only come from someone’s attempt to improve upon a common standard. Design begins from many different sources. If we push ourselves to try new things and learn new methods, the end result will hopefully be inspirational to others.

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Simple Clean Design

Do we really need 300 varieties of any given item? Or would you prefer to be given a selection of only 10 items–all of which work well? There are currently a myriad of choices relating to production and style in Graphic Design. The artist and client are often separated by a sea of options that make the situation more complicated, rather than making the participants more educated.

My  favorite web sites are those that feature mostly text, and allow me to find the information I want quickly. If my interactive experience with the site was fast and efficient, I’ll probably be back. It’s not that I don’t appreciate the “wow” factor–but a graphic image has to balance its featured item with the surrounding details, forcing that featured item to walk a fine line between prominence and obscurity. Sometimes the simplest doodles can convey a message in the most direct fashion, with the end result being that the reader laughs out loud.

For your brand, you want that instant recognition. If you view an ad but later cannot recall the company or the product, then the ad was not successful in delivering its message. Clean design, which showcases intelligent, informative and relevant copy, is a good formula for creating an association between a product and its intended audience. A clever logo or iconic character can then be developed to help portray what your company stands for, the services it offers, and what it is committed to.

In situations where characterization is not appropriate, one might consider the appeal of a truly minimalist approach. Here you are stressing function over form, with the added benefit being that such designs can also be easier to maintain. If the viewer’s eye is immediately drawn to what they are seeking, then they are more apt to transition easily to the next element in the design. Better understanding can lead to an increase in both approval and overall customer satisfaction ratings.

Graphic Design should strive to present the most critical information in the simplest fashion. If you seek it, locate it and move on from it, then someone showed you how that item could be found using concise instructions. In my opinion, that’s a good thing, because we really don’t have time to fool with it.

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Theme Design: Commercial or Custom?

One of the greatest things about a content management system is the ability to customize the look of your web site.  The purpose of such a system is to manage your business’ product information while promoting your unique brand. It accomplishes this by utilizing a specialized and recognizable theme. That being said, one of the greatest challenges in working with a custom site can be the maintenance of a product that is solely your own.

Probably the easiest method of getting a site that features a content management system up and running is to purchase a commercially prepared theme. After all, you have the considerable task ahead of you regarding the population of the site, it makes sense to speed up the development process any way you can. I have found, however, that many commercially prepared themes offer far more functionality than the average small business will actually use. This can make the maintenance process more complicated than it needs to be. It is important to consider who will be updating and upgrading the site in the future. What is their tech comfort level?

If you are able to find a commercial theme created by a reputable company that matches the look of your product, then this is certainly a viable alternative. But what if you want a look that is retro and everything you’re viewing is 21st century? What if you have so many custom styles that need to be implemented that it goes beyond the flexibility of the “one size fits all” theme? A theme designed specifically for your business might be your best option.

If this is the option that you select, you should also consider the method that your web designer will utilize to create your theme. It is my belief that a designer needs to be most comfortable with coding by hand using an HTML editor, and will use a WYSIWYG or visual editor only for troubleshooting or to speed up the process. This also eliminates the extra, bloated code that some visual coding programs may implement in order to achieve the proper formatting for the layout of the content. Work with a designer who doesn’t use tables or frames, but rather CSS. If your designer is going to maintain the code, they need to be able to read and write the code.

It comes down to ease of use with the pre-packaged products, which can be the best solution in many business instances. A custom look is achieved with great attention to detail and higher maintenance issues. What is right for your business might just depend upon your outlook for future growth, and your investment capabilities at the moment.

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